Agile Marketing: Expanding Agile Outside of IT

By Maria Matarelli   |   Certified Scrum Trainer (CST) – Formula Ink Real Agile transformation includes more than just your IT department. Yet Agile continues to be strongly associated with software development. What if your organization not only developed products faster but reached more customers in less time? Imagine if you could truly connect with

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Building the Lean-Agile Enterprise with the Scaled Agile Framework

By Dean Leffingwell   |   Co-founder and Chief Methodologist – Scaled Agile, Inc. Updated Feb. 2019 The world’s economy and the health and welfare of society as a whole is increasingly dependent on software and systems. In support of this need, systems builders are creating increasingly complex software and cyber-physical systems—systems of unprecedented scope and

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Scrum for Hardware

By Hubert Smits  |  Management Consultant, SmitsMC LLC “The rules of the game in new product development are changing. Many companies have discovered that it takes more than the accepted basics of high quality, low cost, and differentiation to excel in today’s competitive market. It also takes speed and flexibility.” Takeuchi and Nonaka wrote this

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