
“Purpose” Needs to Be More Than Just Words
In this thought provoking exclusive article, Ranjay Gulati defines different kinds of ‘purpose’ including directional purpose, relational purpose, reputational purpose, and motivational purpose. He unpacks three kinds of ‘convenient purpose’ (purpose-as-disguise, purpose-on-the-periphery, and purpose-as-win-win-only), then, leads us to committing to a deeper purpose… By Ranjay Gulati Purpose is all the rage these days. It