Gerard McNamara
Based in London, Gerard serves as a sales and marketing leader in high-growth, high-change technology companies. He has first-hand experience scaling a start-up, has brought companies together during M&A for multiple roll-ups, and has expert consultative selling skills gained in a large technology firm. He is passionately customer-centric, regularly coaching B2B sales teams to improve their effectiveness through improved execution. When not working, Gerard enjoys spending time with his family, fitness training, and flying his light aircraft.
![](https://blog.iil.com/wp-content/uploads/2023/05/Gerard-McNamara.png)
Authored Articles
![Transforming Leadership Effectiveness: 3 Simple Tips to Create and Maintain a Culture of Ownership](https://blog.iil.com/wp-content/uploads/2023/05/Transforming-Leadership-Effectiveness-3-Simple-Tips-to-Create-and-Maintain-a-Culture-of-Ownership_img-300x169.png)
Transforming Leadership Effectiveness: 3 Simple Tips to Create and Maintain a Culture of Ownership
By Gerard McNamara
Why is ensuring that teams take ownership important? Gerard McNamara shares 3 devised techniques to successfully overcome team challenges.
![Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content](https://blog.iil.com/wp-content/uploads/2023/04/Regaining-Customer-Trust-Two-Strategies-for-Authenticity-in-the-Era-of-Generative-AI-and-Programmatic-Content_img-300x169.png)
Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
By Gerard McNamara
Doubling down on generating ‘Earned Media’ and measuring ‘Earned Growth’ as a separate marketing channel can boost authenticity in a programmatic world.