Darrel Popowich
Darrel Popowich is a leadership coach, transformation consultant, keynote speaker, and former senior executive with over 25 years of experience leading enterprise transformations across industries. Darrel is the founder of Transformation Craft, a coaching and consulting practice that equips leaders and project professionals with practical tools to drive meaningful, people-centered change. Known for blending emotional intelligence with strategic execution, Darrel helps organizations turn stalled initiatives into success stories.
Previously, Darrel held several leadership positions at the Business Relationship Management Institute (BRM Institute), including Chief Visionary Officer, COO, Board Member, and Executive Council Member.
Authored Articles

The Hidden Forces That Derail Projects (and How to See Them Before They Strike)
By Darrel Popowich, Founder, Transformation CRAFT
Most transformations don’t fail because of flawed strategy or weak execution. They fail because the system underneath—the one that connects vision, people, and behavior—was never fully aligned to begin with.

Case Study: Apple Inc. | TRC2: Cultivating Relational Strength to Power Relentless Innovation
By Darrel Popowich & Rick Unruh
Apple’s remarkable transformation was guided by the foundational principles of Trust, Respect, Commitment, and Communication (TRC²)—values we deeply admire and have thoughtfully integrated into our own CRAFT framework to foster lasting strategic success.