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Cheryl Strauss Einhorn

Cheryl Strauss Einhorn founded Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times and Foreign Policy Magazine to Barron’s and The Stanford Social Innovation Review. Cheryl teaches at Cornell University, previously at Columbia Business School, and has authored three books Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was released in March 2023. Learn more by watching her Ted talk and visiting areamethod.com.

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