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social media

Cracking Social Media for Professionals

By Yelena Ganshof, BrandBoosting Founder Do you know that now there are over 3 billion people using social networks across the globe?  Let’s name the most popular platforms: LinkedIn, Twitter, Instagram, Facebook, YouTube. I have been extremely active on social media in order to grow my own personal brand, and my clients’ as well: to …

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The Importance of Influencers In Your Strategy – An Analysis of Millennials

by Sofia Zafeiri With technology finding its way into every aspect of our lives, it comes without question that the landscape of campaigns has changed rapidly over the past decade. It is now clear that aggressive sales not only won’t win customer loyalty but might end up even harming a brand as the aggression often …

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