Cracking Social Media for Professionals

By Yelena Ganshof, BrandBoosting Founder Do you know that now there are over 3 billion people using social networks across the globe?  Let’s name the most popular platforms: LinkedIn, Twitter, Instagram, Facebook, YouTube. I have been extremely active on social media in order to grow my own personal brand, and my clients’ as well: to

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How to Brand Yourself on LinkedIn

By Sofia Zafeiri, Social Media Coordinator, IIL With approximately 467 million users in 200 countries, LinkedIn is undoubtedly the largest Professional Network on Social Media. Yet, there seems to be a significant number of users who ignore the very rules of this platform. Here are some tips that will help you maximize your presence and brand

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