Digital Know Hows

Cracking Social Media for Professionals

By Yelena Ganshof, BrandBoosting Founder Do you know that now there are over 3 billion people using social networks across the globe?  Let’s name the most popular platforms: LinkedIn, Twitter, Instagram, Facebook, YouTube. I have been extremely active on social media in order to grow my own personal brand, and my clients’ as well: to …

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Project Management and Artificial Intelligence (AI)

By Harold Kerzner, Ph.D.| Senior Executive Director for Project Management, IIL Recently, I conducted a webinar on PM 2.0/3.0: The Future of Project Management. During the Q&A session that followed, I was asked if PM 4.0 (which I am now researching and will be publishing shortly) would include a discussion of the role of artificial intelligence …

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How to Improve CRM and Tap Your Audience

By Sofia Zafeiri, Social Media Coordinator at IIL A lot has been written and said over the past six years about the Agile methodology–from a tech methodology to the next best thing that quickly resolves challenges. The truth, however, has different sides to it depending on how your company chooses to implement Agile. Nevertheless, surveys and …

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The Importance of Influencers In Your Strategy – An Analysis of Millennials

by Sofia Zafeiri With technology finding its way into every aspect of our lives, it comes without question that the landscape of campaigns has changed rapidly over the past decade. It is now clear that aggressive sales not only won’t win customer loyalty but might end up even harming a brand as the aggression often …

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